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Store See larger picture SEO: Search Engine Optimization Bible by Jerri L. Ledford - Wiley List Price: $39.99 Price at Amazon.com: $26.39 (Save 34%) Availability: Usually ships in 24 hours Shipping rates and policies Average Customer Review: Based on 20 reviews. Amazon.com Sales Rank: 26638 Product Description This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more Featured Customer Reviews Just the Basics, November 19, 2008 The book had a lot of information but it's mainly the basics.So i can't say it was great.I expected more. This book is good but the topic doesn't warrant nearly this many pages, October 20, 2008 But I did read it cover to cover. It's well written, properly edited (rare these days), and entertaining to read. It does contain some waffle, which means stuff that might be off topic. However, that could probably be resolved by a shorter page count. Search Engine Optimization is really not a complicated topic. Lots of words and poorly organized , October 18, 2008 The essence of this book could have been covered in less than 50 pages. Lots of fluff and poorly organized with topics covered in multiple places. Best practices for organic search and PPC were intermingled so those focused on organic search had to pull it apart. Would have been helpful to have an SEO punch list/summary to follow for building a site or product category. Did have some useful links to SEO tools but the interviews with industry guru's were worthless. Ultimately, the four page checklist we received from our SEO consultant was much more helpful than this entire book. Books not bad, but it's not great either. A lot of information but pretty basic., October 05, 2008 Books not bad, but it's not great either. A lot of information but pretty basic in my opinion. Could have spent less time on PPC angles and more time on actual seo tactics. Not bad for only $24.95, but kind of drawn out, October 04, 2008 Not bad for only $24.95, but kind of drawn out. Could have been bettr in my opinion but not a bad read for the money. You might also be interested in these items... Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Web Analytics: An Hour a Day Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There Search Engine Optimization: An Hour a Day Search Engine Optimization For Dummies (For Dummies (Computer/Tech))