The 8-year old .NET logo has been given a fresh new look!  This is one of the cool reveals at PDC2008.

Old logo:

New logo (shown here with variants):

What's with the change?

We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more.  Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and the AppPlat server products.

The result is a design we refer to as the “wave.”  The design is strong, simple and distinctive. The suggestion of the letter ‘N’ in the design will become instantly recognizable over time as shorthand for the .NET brand name.

Source: Scott Barnes blog

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